
At a time of civic uncertainty and economic upheaval in New York, the Museum of Modern
Art was fast approaching a crisis of survival, faced with a rapidly-shrinking endowment and lack of expansion space to display the bulk of its collection. As part of a consulting
team to the Museum, our firm played a significant role in conceiving the sophisticated project plan to develop the Museum's air rights and study the many aspects of its feasibility. In a dramatic commitment of resources and
energy, the Museum undertook plans to build a 40-story condominium atop a new museum wing and double the size of its galleries. The $40 million project was designed to meet two critical Museum needs: room for growth and
income to reduce its annual deficit. The additional museum space was paid for largely from proceeds of condominium sales. A revenue gain is derived from payments from condominium owners through a complex, specially created
financial and legal entity, and from increased museum attendance and admission charges, among other income sources